Friday

When Good Isn’t Enough: 45 Years of AMG





Childbirth is a painful thing. Mother screams, child cries, various fluids splash onto the cold floor of a sterile hospital room. Yet, through this (un)natural sequence of events, life and beauty spring forth. Mother heals, child grows strong and healthy, and the once separate genetics of a loving couple are combined into a new generation.

This year marks the 45th anniversary of a different, but equally compelling birth — the inception of AMG, which today operates as the performance arm of Mercedes-Benz, specializing in outfitting select models with more aggressive looks, higher performance, better handling/stability, and copious amounts of carbon fiber. The genetics in this story stem from Hans-Werner Aufrecht and Erhard Melcher – two motorsport visionaries with an unbroken entrepreneurial spirit and a dream to define the future of racing.

Recently, we had the great fortune of visiting the humble home of the all-grown-up family of AMGs in Affalterbach, Germany to meet some of the newest family members including a sneak peak at the A45 AMG, and watch the unveiling of the AMG SLS GT.

Read how this 45th Anniversary played out and peruse our photo essay after the jump.

No comments:

Post a Comment