Ask most denim retailers about Nudie and they’ll mention “introduction.” Nudie has become a household name in the denim world. Many denim geeks will mention how Nudie introduced them to the every expanding world of premium and super-premium denim. In some regard, it is a gateway denim that leads to exploration well beyond the borders of the brand.
Now, Los Angeles gets their first Nudie Jeans House, a standalone building that houses a “denim lab” that caters to a custom Nudie experience. Inside you can transform and customize your own pair of Nudie’s. Find the Nudie Jean House in West Hollywood off Melrose Avenue.