Friday

Timekeeping: Panerai Luminor 1950 3 Days




With the annual watch trade show, SIHH (Salon International de la Haute Horlogerie) about to get underway in Geneva, now is as good a time as any to revisit one of the stars from last year’s show, the Officine Panerai PAM00372 ($10,400). For those who are new to the game, Officine Panerai was originally founded in 1860, and later went on to gain fame as a gear-maker for the Royal Italian Navy, providing divers with watches, compasses, depth gauges and torches. A rediscovery of the brand by none other than Sylvester Stallone in the mid-90′s sparked a renaissance that has since seen this vaunted Italian brand become a full-fledged purveyor of masculine, vintage-inspired timepieces that can be found on the wrists of celebrities, wannabes and die-hard collectors alike.

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