Range Rover will be celebrating the addition of their latest model to their family later this week – the Range Rover Evoque. The beautiful new small scale 4×4 is targeted at a younger audience and therefore the brand has a special line-up of events and initiatives planned around the launch. While the car will be revealed in all its beauty to the plubic later this week in Paris, it will only see a market launch next year.
In Paris Range Rover worked with JC de Castelbajac, Andre, Yorgo Tloupas of Intersection Magazine and with Surface 2 Air. Each of them got a wire frame sculpture of the Range Rover Evoque as a canvas and they had to add their very own flavor to it, around a certain topic.
Andre got the topic Design and added his signature pink graphics to the sculpture, which is exhibited at the Palais de Tokyo. Yorgo Tloupas worked on the Technology theme and thus imitated the wind channel with striped of light. His version of the sculpture is standing right in front of the Centre Pompidou. Surface to Air worked on the Sustainability theme and their work is exhibited at the Musee des Arts et Metires. Last but not least, Jean-Charles de Castelbajac worked on the Luxury theme, adding neon wings to the sculpture and you can find this last piece of the puzzle at the Yachts de Paris.
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